The impact of brand image on public university links in the context of autonomy: A case study in Vietnam
| Autor: | Quang Bach Tran, Thi Thuy Quynh Nguyen, Hoai Nam Nguyen, Thi Hoang Mai Tran, Thi Quynh Lien Duong, Thi Hanh Duyen Nguyen, Thi Bich Thuy Nguyen, Nhu An Nguyen, Thi Lien Trinh |
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| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | International Journal of Data and Network Science, Vol 7, Iss 2, Pp 553-562 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2561-8148 2561-8156 |
| DOI: | 10.5267/j.ijdns.2023.3.016 |
| Popis: | This study aims to examine the impact of brand image on public university links in the context of autonomy in Vietnam. Using quantitative research methods through exploratory factor analysis (EFA) and Structural Equation Modeling (SEM), the survey data included 631 samples of managers, experts, and scientists at public universities divided by different disciplines. The results of the study showed that the brand image has both a direct and indirect impact on public university links in the context of autonomy through intermediate elements of trust and commitment in the relationship between universities. In addition, trust has also been shown to have a direct impact on commitment in the relationship between public universities in Vietnam in the context of autonomy. In the context of research in Vietnam, the findings of this study have shown both theoretical and practical contributions and will be an important basis for further research. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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