Do information publicity and moral norms trigger waste-sorting intention among households? A sequential mediation analysis

Autor: Yan Li, Muhammad Yaseen Bhutto, Chaojing Sun, Syed Muntazir Mehdi
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Frontiers in Psychology, Vol 14 (2023)
Druh dokumentu: article
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2023.1193411
Popis: IntroductionThe quick pace of technological advancement and urbanization has led to a significant increase in waste production, severely damaging environmental quality and human health. The sorting of waste is a viable option to reduce environmental hazards and attain high recovery rates in the cities. This research extended the theory of planned behavior (TPB) by integrating information publicity (IP) and moral norms (MNs).MethodsA conceptual model has been developed to explore the predictors of waste-sorting intention of households. The data from 361 Pakistani households have been collected using the purposive sampling method and analyzed via PLS-SEM.Results and discussionThe study's results revealed that IP is important in creating awareness and establishing moral norms regarding waste sorting among households. The findings further confirm that MN, attitude (ATD), subjective norms (SNs), and perceived behavioral control (PBC) sequentially mediate between IP and WSI. The findings of the current study provides useful practical implications to the practitioners and academicians to combat environmental pollution.
Databáze: Directory of Open Access Journals