| Autor: |
Sibley, Kathryn M, Khan, Masood, Roche, Patricia L, Faucher, Patrick, Leggett, Carly |
| Jazyk: |
angličtina |
| Rok vydání: |
2020 |
| Předmět: |
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| Zdroj: |
Journal of Medical Internet Research, Vol 22, Iss 6, p e15351 (2020) |
| Druh dokumentu: |
article |
| ISSN: |
1438-8871 |
| DOI: |
10.2196/15351 |
| Popis: |
BackgroundThere is a documented need to build capacity for theory- and evidence-informed knowledge translation (KT) and patient engagement (PE) practice in health research. Dissemination of foundational content online coupled with social media promotion may build capacity by increasing awareness, knowledge, and positive attitudes. ObjectiveThis retrospective study sought to (1) describe exposure and engagement of the KnowledgeNudge KT and PE dissemination strategy (online blog and Twitter profile) over 2 years and (2) identify and compare characteristics of individual posts with the most and least exposure and reach. MethodsExposure was assessed by blog site views per month and Twitter profile impressions per month. Engagement was assessed by Twitter profile interactions per month. Descriptive statistics were calculated for 6-month blocks and compared using one-way analysis of variance or Student t test. Individual post exposure was assessed by average post views per week. Individual post reach was assessed by average post reads per week. High- and low-profile blog posts with the highest and lowest 10th percentile for exposure and reach were identified. ResultsA total of 99 posts and 755 tweets were published during the study period. There was a significant increase in exposure (P=.004) and reach (P |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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