Development of a professional ethics code universal model for Internet marketing organisations
| Autor: | R. A. Glaz, E. F. Shamaeva |
|---|---|
| Jazyk: | English<br />Russian |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Вестник университета, Vol 0, Iss 2, Pp 14-25 (2022) |
| Druh dokumentu: | article |
| ISSN: | 1816-4277 2686-8415 |
| DOI: | 10.26425/1816-4277-2022-2-14-25 |
| Popis: | The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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