Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets
| Autor: | Nurul Retno Hapsari, Ahmad Zaki, Tiara Juniar Soewardi |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Journal of Enterprise and Development, Vol 6, Iss 1 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2715-3118 2685-8258 |
| DOI: | 10.20414/jed.v6i1.8699 |
| Popis: | Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market. Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects. Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage. Practical implications — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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