| Autor: |
ȘTEFAN-ALEXANDRU CATANĂ, SORIN-GEORGE TOMA, CĂTĂLIN GRĂDINARU |
| Jazyk: |
angličtina |
| Rok vydání: |
2022 |
| Předmět: |
|
| Zdroj: |
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, Iss 4, Pp 319-324 (2022) |
| Druh dokumentu: |
article |
| ISSN: |
1844-7007 |
| Popis: |
The product life cycle and the Boston Consulting Group’s growth-share matrix are important tools for marketing specialists, as it offers guidance for developing marketing strategies. In marketing simulations, the use of the product life cycle and its extension into Boston Consulting Group’s matrix is relevant to creating a bridge between theory and practice and determining the best strategies and tactics for products. The aims of this paper are to reveal the theoretical concepts regarding the product life cycle and the Boston Consulting Group’s growth-share matrix and to emphasize their relevance in marketing simulations. The research methodology was based on a qualitative research method, doing a comprehensive literature review. The paper provides the deepening of the theoretical framework to expand the knowledge in the product life cycle approach, the Boston Consulting Group’s matrix, and the marketing simulations field. It also displays that the use of these tools in marketing simulations leads to the development of strategic thinking. The paper eases a better understanding of the concept of the product life cycle and its particularities. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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