Achieving strategic excellence: Integrating balanced scorecard and IVHF-DEMATEL for strategic management of a medical device SME

Autor: Zeynep Tuğçe Kalender, Özalp Vayvay, Büşra Çırpan
Jazyk: angličtina
Rok vydání: 2024
Předmět:
Zdroj: Decision Science Letters, Vol 13, Iss 2, Pp 441-460 (2024)
Druh dokumentu: article
ISSN: 1929-5804
1929-5812
DOI: 10.5267/j.dsl.2024.1.003
Popis: Nowadays, strategic planning and the establishment of long-term objectives are pivotal for companies from diverse economies based on geographical location, demographic distribution, financial challenges, and distinct customer portfolios. Defining strategic goals is vital more than ever however requires acceptance, adoption, and execution by the entire workforce. In this sense, this paper presents an integrated methodology that combines the Balanced Scorecard and the Interval-Valued Hesitant Fuzzy DEMATEL approaches to enhance strategic management in a Medical Device SME located in Istanbul-Turkey. The proposed approach aims to provide a holistic perspective on organizational performance and facilitate decision-making processes for sustainable growth and competitive advantage.
Databáze: Directory of Open Access Journals