PRODUCT PROMOTION STRATEGY IN SPORTS INDUSTRY

Autor: Alla V. Nosova, Mikhail S. Nosov
Jazyk: ruština
Rok vydání: 2016
Předmět:
Zdroj: Статистика и экономика, Vol 0, Iss 2, Pp 95-99 (2016)
Druh dokumentu: article
ISSN: 2500-3925
DOI: 10.21686/2500-3925-2015-2-95-99
Popis: Sports industry is presented like the partof entertainment industry. The authorsemphasize the main income items ofSnowsports unions in Russia and abroad.This paper presents the analysis of development of commercial successful productby foreign federations. The article gives new ways of raising the attractiveness and profitability of the Russian sport.
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