| Autor: |
Alicja Mikołajczyk |
| Jazyk: |
English<br />Polish |
| Rok vydání: |
2015 |
| Předmět: |
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| Zdroj: |
Contemporary Economy, Vol 6, Iss 2, Pp 11-19 (2015) |
| Druh dokumentu: |
article |
| ISSN: |
2082-677X |
| Popis: |
Product placement can have a significant impact on brand awareness and customer purchasing decisions. The article discusses techniques applied in the mass media against the EU legal background and the opportunities it offers in reaching the target audience. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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