Do passengers perceive flying first class as a luxury experience?
| Autor: | Eileen Lee, Carl A Boger, Andy Heyes |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Research in Hospitality Management, Vol 11, Iss 1, Pp 15-25 (2021) |
| Druh dokumentu: | article |
| ISSN: | 2224-3534 2415-5152 22243534 |
| DOI: | 10.1080/22243534.2020.1867375 |
| Popis: | The definition of a single luxury experience has remained elusive to the airline industry, experts, scholars, and even luxury consumers. The duality of luxury suggests that experiences must provide a sense of prestige and hedonic well-being to be perceived as luxurious by consumers. This study proposed that consumers’ feeling of prestige influences their hedonic well-being, as suggested by self-determination theory. Passengers derive a sense of prestige from their sensory and behavioural experiences. Meanwhile, they derive hedonic well-being from their sense of prestige and their sensory and intellectual experiences. Thus, the first-class cabin experience was confirmed as luxurious. The airline industry should enhance sensory, intellectual, and behavioural experiences in their first-class cabins to increase the luxuriousness of the first-class experience. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|