To the problem of PR social-communicative nature

Autor: M.V. Koshman
Jazyk: ruština
Rok vydání: 2009
Předmět:
Zdroj: Advanced Engineering Research, Vol 9, Iss 4, Pp 758-762 (2009)
Druh dokumentu: article
ISSN: 2687-1653
Popis: The article represents the attempt of social-philosophical analysis of public relations concepts of the contemporary researchers. The research results in the author's conclusions about the functional characteristics of public relations as social communication. The author considers social integration to be one of the most important functions of public relations.
Databáze: Directory of Open Access Journals