| Popis: |
The developments of the last 3 years have had consequences on the economy and markets in Europe. Climate change, growth slowdown, and the impact of the Covid–19 pandemics have been some of the main factors for the increase of basic prices and with consequences in the distribution–consumption networks in the functioning of the conventional food markets and food choice in Albania. These developments can affect in a variety of economic, social, institutional, and psychological factors, by causing potential consequences to food choice. The research literature considers food choice as ‘complex’, ‘dimensional’, ‘multifaced’, ‘situational’, and authors support the impact of variables under review. The objective of the study is to test the potential impact of several variables, such as education, employment, income, experience — expressed by negative experiences, packing, trust in retailers, price preference, and food safety on food choice of conventional agricultural products (vegetables), according to an observation in the retail–food–markets of the city of Tirana, Albania. The results of the statistical model used to show that education, employment, negative experience, packing, and price preference, different from how they are hypothesized have no impact on food choice, while income, trust in-retailer, and food safety have a high (up to very high) impact on food choice. The findings are important to understand the multidimensional nature of food choice, the most influential factors, and their characterizations, suggesting adjustments that improve the functioning of conventional food markets. |
