A Survey on the Effects of Advertising of Unhealthy Food on the Decision of Students

Autor: Olga CERNELEV, Ovidiu TAFUNI
Jazyk: angličtina
Rok vydání: 2016
Předmět:
Zdroj: Eastern European Journal of Regional Studies, Vol 2, Iss 2, Pp 74-82 (2016)
Druh dokumentu: article
ISSN: 1857-436X
2537-6179
Popis: The purpose of the research was to assess the effects of advertising of unhealthy food products on student's decision and eating behavior. In the present research participated 272 students aged between 18-29 years from the State University of Medicine and Pharmacy “Nicolae Testemitanu” from the Republic of Moldova. Unfortunately, the findings showed that promotional policy of companies in the food sector have escalated and can influence food product purchase behavior among students.
Databáze: Directory of Open Access Journals