Remarks on the marketing of educational nowadays

Autor:	Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL
Jazyk:	angličtina
Rok vydání:	2011
Předmět:	educational environment marketing concepts educational marketing Economic history and conditions HC10-1085 Economics as a science HB71-74
Zdroj:	Annals of Spiru Haret University Economic Series, Vol 11, Iss 3, Pp 99-104 (2011)
Druh dokumentu:	article
ISSN:	2393-1795 81014910
Popis:	This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses).
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/019214ad81014910b88c0832735d0e62 Zobrazit plný text záznamu View record in DOAJ