What is Cooked in the Political Kitchen: The Axiological Potential of the Culinary and Gastronomic Metaphor in Journalistic Discourse

Autor: Irina Trofimovna Vepreva, Arto Mustajoki, Tseveenii Magsar
Jazyk: ruština
Rok vydání: 2019
Předmět:
Zdroj: Известия Уральского федерального университета. Серия 2: Гуманитарные науки, Vol 21, Iss 2(187), Pp 241-257 (2019)
Druh dokumentu: article
ISSN: 2227-2283
2587-6929
DOI: 10.15826/izv2.2019.21.2.038
Popis: Referring to journalistic materials of the Russian, Mongolian, and Finnish press, the authors consider the features of the metaphorical use of language means that verbalise the elements of the culinary and gastronomic sphere in political discourse. The figurative use of the Rus. кухня, Mong. гал тогоо, Fin. keittiö “kitchen” fixed in explanatory dictionaries provides a basis for proving the universal character of the household artifact metaphor in different languages. The popularity of the kitchen metaphor as a means of conceptualising political life is due to the fact that kitchen and politics are spheres of life where the process of cooking, on the one hand, and conducting independent policies and decision-making on important issues, on the other, are complex phenomena in their nature and require a certain skill and professionalism. As a result of actions hidden from the attention of the uninitiated, a kind of “dish” is prepared, and it is qualitatively different from the original set of ingredients. The intensity of political life is transmitted by “temperature” lexemes of different parts of speech: “cook”, “stew”, “boil”, “seethe”, “foam”, “scald”; nouns “fire”, “boiling water”, “steam”; adjectives and participles: “hot”, “red-hot”, “boiling”. Porridge and soup are universal dishes of all the political cuisines and cooking them is connected with the indiscriminate mixing of ingredients in a boiling state and characterising the complexity and uncontrollability of active political life and political seasonings. The model analysed has a powerful axiological potential. Kitchen as a component of the world of everyday life often shows the inside of life, unattractive to prying eyes, forming a negative characteristic of political activities associated with unseemly and unscrupulous deeds of the people involved in the political process. The culinary and gastronomic metaphor involves the metaphor of dirt in its discourse and reinforces the negative characteristic of the political activity.
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