LINGVO-PERSONAL TYPOLOGY OF ADVERTISING TEXTS CONSMERS (STATEMENT OF THE PROBLEM)

Autor:	T. S. Zhuravleva
Jazyk:	English<br />Russian
Rok vydání:	2013
Předmět:	linguistic personology linguistic personalities language ability consumer advertising text interpretation typology of linguistic personalities of the consumer History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
Zdroj:	Вестник Кемеровского государственного университета, Vol 0, Iss 2-1, Pp 187-190 (2013)
Druh dokumentu:	article
ISSN:	2078-8975 2078-8983
Popis:	This article discusses the problem of the correlation and diversity of language ability characteristics of advertising texts consumers and the variety of characteristics of these texts. A solution to solution to this problem is suggested: constructing a lingvo-personal typology of advertising texts consumers on the material of the linguistic experiment data.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e013e6bfeb9a4263b9c159232c88b38b Zobrazit plný text záznamu View record in DOAJ