The Importance of Place in Corporate Identity. An Investigation on the Presence of Old Dutch Firms on the Internet

Autor:	Aleid E. Brouwer, Pieter Pellenbarg
Jazyk:	angličtina
Rok vydání:	2011
Předmět:	firm behaviour embeddedness corporate identity local environment sense-of-place Social Sciences Social sciences (General) H1-99
Zdroj:	European Spatial Research and Policy, Vol 18, Iss 2, Pp 79-94 (2011)
Druh dokumentu:	article
ISSN:	1231-1952 1896-1525
DOI:	10.2478/v10105-011-0014-z
Popis:	This paper investigates how old Dutch firms display their corporate identity on the Internet, with special attention paid to location and place. Several scholars argue that the Internet would create the ‘end-of-geography’. Current empirical investigation found that incumbent firms display a strong sense-of-place in the presentation of ‘self’ on their websites. Location is important for old firms' images, underlining the importance of embeddedness. Location remains important when firms compete on the ‘global level’ on the Internet. This paper therefore contributes to the understanding of place and local embeddedness of firms in the ‘global internet space’.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/d01299f57a794e7c8148e8896a50dfb6 Zobrazit plný text záznamu View record in DOAJ