The Influence of Sociodemographic Variables on Audiovisual Consumption: The Case of Spain

Autor:	Noelia Araújo Vila, Jose Antonio Fraiz Brea, Lucília Cardoso
Jazyk:	angličtina
Rok vydání:	2019
Předmět:	audiovisual consumption sociodemographic variables influence audiovisual series descriptive analysis Pearson’s chi square test Social Sciences
Zdroj:	Social Sciences, Vol 8, Iss 8, p 239 (2019)
Druh dokumentu:	article
ISSN:	2076-0760
DOI:	10.3390/socsci8080239
Popis:	Different spectators have distinct patterns of audiovisual product consumption. These patterns may be influenced by a range of factors. In this context, the present study analyzes how audiovisual consumption is influenced by sociodemographic variables. To this end, primary data was collected through a survey with 484 Spanish spectators. The collected data was subjected to a descriptive analysis and a non-parametric Pearson’s chi-square test, in order to establish consumption patterns and potentially link them to demographic variables. Results show that consumption patterns vary according to gender, age, and formal education.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e009b671ac2b41e2aae349711a4b8192 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF Plný text ve formátu HTML
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