| Popis: |
This paper contains an analysis of the issue related to profi ling and making automated or nonautomated decisions related to natural persons on its basis, which may aff ect the privacy of persons subjected to profi ling, especially in the context of breaching their privacy and showing a lack of respect for their personal life. In particular, the article examines whether profi ling as defi ned in Article 4(4) GDPR should be regarded as a positive manifestation of the reform that personal data protection and key regulations pertaining thereto have undergone as well as whether the new technologies and solutions catch up and deal with the necessity to ensure due safeguards and guarantees for natural persons against interference into their right to privacy during profi ling. In the context of this phenomenon, there are many threats to privacy resulting from the collection and analysis of the data of natural persons that can be observed. Moreover, the article points to the fact that the scale of personal data processing is unprecedented, covering a substantial lot of natural persons. Furthermore, the globalization of the Internet and the growth of importance of international trade, which entails large-scale data processing and cross-border transfers of personal data, with profi ling occurring during these processes too, is also a very diffi cult and challenging issue. |
