EXAMINATION OF CONSUMER PURCHASE DECISIONS VIA NEUROMARKETING METHODS: A SOCIAL PSYCHOLOGY APPROACH
| Autor: | Tomris Küçün, Nihan, Gönenç Güler, Emel |
|---|---|
| Zdroj: | Prizren Social Science Journal. 5(2):14-29 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
| Externí odkaz: |
|