IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

Autor: Kiselicki, Martin, Josimovski, Saso, Pulevska Ivanovska, Lidija, Santa, Mijalce
Zdroj: Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu / Proceedings of the Faculty of Economics in East Sarajevo. (22):51-58
Databáze: Central and Eastern European Online Library (CEEOL)