Sosyal Medyada Marka Topluluklarının Marka Güveni ve Marka Sadakati Üzerindeki Etkisi / The Effect of Online Brand Communities on Brand Trust and Brand Loyalty

Autor:	Zengin, Asude Yasemin, Çetin, Burak
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 12(4):3582-3595
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=968933 Zobrazit plný text záznamu