THE BRANDING PROCESS: MEDIATOR ROLES OF BRAND SATISFACTION AND BRAND LOYALTY
| Autor: | Beyaz, Rafet, Güngör, Abdullah Yiğit |
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| Zdroj: | Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / Kafkas University Journal of Economics and Administrative Sciences Faculty. 12(23):322-346 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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