THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP
| Autor: | Mohammad, Anber Abraheem |
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| Zdroj: | Verslas: teorija ir praktika / Business: Theory and Practice. 21(1):30-38 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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