Tüzel Müşterilerin Ana Bankalarına Yönelik Sadakat ve Ağızdan Ağıza Pazarlama Davranışını Belirleyen Unsurlar: Ankara Örneklemi / Factors Determining Loyalty and Word-of-Mouth Marketing Behavior of Corporate Customers Towards Their Main Banks: Ankara Sample

Autor:	Eren, Berrin Arzu
Zdroj:	Business and Economics Research Journal. 12(2):419-442
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=947516 Zobrazit plný text záznamu