THE INTERACTION BETWEEN THE MARKETING COMMUNICATIONS AUDIT AND VISITORS IN MUSEUM FACILITIES
| Autor: | Kupec, Václav, Lukáč, Michal, Písař, Přemysl, Štrachoň, Peter |
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| Zdroj: | Communication Today. 12(1):80-95 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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