Utjecaj odnosa s medijima na ponašanje javnosti: usporedba uredničkih sadržaja i oglašavanja / Effect of media relations on audiences: Comparing how editorials and advertising influence behavior

Autor:	Vučković, Đurđica, Tkalac Verčić, Ana
Zdroj:	MARKET/TRŽIŠTE / MARKET. 22(1):43-55
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=94023 Zobrazit plný text záznamu