RESEARCH ON CONSUMER BEHAVIOUR OF THE NEW GENERATION OF CUSTOMERS WITH REGARD TO GENDER DIFFERENCES IN THE ASSESSMENT OF UNCERTAINTY FACTORS IN ONLINE TRANSACTIONAL RELATIONSHIPS
| Autor: | Horváth, Jakub, Bačík, Radovan, Fedorko, Richard |
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| Zdroj: | Marketing Identity. 8(1):170-178 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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