Marka Aşkı, Marka Sadakati ve Ağızdan Ağıza Pazarlama İlişkisi: THY Örneği / The Relation of Brand Love, Brand Loyalty and Word of Mouth: The Case of Turkish Airlines
| Autor: | HALİTOĞULLARI, Hülya Hayriye, Tetik, Nuray |
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| Zdroj: | TÜRK TURİZM ARAŞTIRMALARI DERGİSİ / JOURNAL OF TURKISH TOURISM RESEARCH. 4(4):3649-3667 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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