Otel İşletmelerinde Marka Denkliğinin Müşteri Memnuniyeti Üzerindeki Etkisi: Güven Değişkeninin Aracı Rolü / The Effect of Brand Equivalence on Customer Satisfaction in Hotel Businesses: The Mediating Role of Trust Variable

Autor:	Uslu, Abdullah, Ergün, Gözde Seval, Karabulut, Ali Naci
Zdroj:	TÜRK TURİZM ARAŞTIRMALARI DERGİSİ / JOURNAL OF TURKISH TOURISM RESEARCH. 4(3):2264-2281
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=888946 Zobrazit plný text záznamu