Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness / Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

Autor:	Pilelienė, Lina, Grigaliūnaitė, Viktorija
Zdroj:	Scientific Annals of Economics and Business. 64:1-13
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=874431 Zobrazit plný text záznamu