ASSESSMENT OF POSITIVE PROACTIVE BEHAVIOUR OF SELLERS FROM THE PERSPECTIVE OF GENERATIONS OF CUSTOMERS BABY BOOM, X, Y AND Z IN THE CONTEXT OF GENDER
| Autor: | Štefko, Róbert, Kovaľová, Jana, Frankovský, Miroslav, Birknerová, Zuzana |
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| Zdroj: | Marketing Identity. 7(1):717-736 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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