THE END PRODUCT OF THE IMAGINE DRAGONS’ AND LADY GAGA’S MUSIC, OR THE NATURE OF MARKETING MIX IN THE MUSIC INDUSTRY

Autor: Kulcsár, Erika, Crenganeș, Claudia-Izabela
Zdroj: Studia Universitatis Babes Bolyai - Negotia. 64(3):45-60
Databáze: Central and Eastern European Online Library (CEEOL)