Long-term impact of sales promotion on brand image

Autor:	Mandić, Danijela
Zdroj:	MARKET/TRŽIŠTE / MARKET. 21(2):235-246
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=80005 Zobrazit plný text záznamu