The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y's Intention to Buy Tourism Services

Autor:	Güreş, Nuriye, Arslan, Seda, Yüksel, Cevher, Varışlı, Aylin, Babat, Duygu, Gündoğdu, Menekşe
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 11(2):905-916
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=791107 Zobrazit plný text záznamu