BRENDIRIRANJE KAO PREUVJET STVARANJA POZITIVNOG KORPORATIVNOG IMIDŽA U JAVNOSTI / BRANDING AS A PREREQUISITE TO CREATING A POSITIVE CORPORATE IMAGE IN THE PUBLIC

Autor: Masnica, Seid
Zdroj: Društvena i tehnička istraživanja / The social and technical research. (1):5-18
Databáze: Central and Eastern European Online Library (CEEOL)