Ankara Üniversitesi TÖMER’in Tüketici Temelli Marka Denkliği Bileşenlerinin Analizi / The Analysis of Customer Based Brand Equity Components of Ankara University TÖMER

Autor:	Ulaş, Dilber, Tuzcu, Arcan, Satıcı, Esra
Zdroj:	İşletme Araştırmaları Dergisi / Journal of Business Research. 10(4):358-383
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=786902 Zobrazit plný text záznamu