The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S. / The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S.
Autor: | Kowalewska, Kinga, Grodzki, Erika |
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Zdroj: | Annales. Etyka w Życiu Gospodarczym / Annales. Ethics in Economic Life. 22(1):103-118 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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