The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S. / The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S.

Autor: Kowalewska, Kinga, Grodzki, Erika
Zdroj: Annales. Etyka w Życiu Gospodarczym / Annales. Ethics in Economic Life. 22(1):103-118
Databáze: Central and Eastern European Online Library (CEEOL)