TÜKETİCİ ETNOSENTRİZMİ, ALGILANAN KALİTE VE MARKA SADAKATİNİN MARKA KİŞİLİĞİ ÜZERİNDEKİ ETKİSİ: KREM ÇİKOLATA TÜKETİCİLERİ ÜZERİNE BİR UYGULAMA / IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS

Autor:	Koçan, Mahmut, YILDIZ, Emel
Zdroj:	Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (BUSBED) / Bingöl University Journal of Social Sciences Institute (BUSBED). 9(17):309-326
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=778499 Zobrazit plný text záznamu