BİR PAZARLAMA ARACI OLARAK SOSYAL MEDYA: ‘İSTANBUL TEKNOKENT’ ÖRNEĞİ / SOCIAL MEDIA AS A MARKETING TOOL: ‘ISTANBUL TEKNOKENT’ EXAMPLE

Autor: Gezginci, Gamze, Maral, Taylan
Zdroj: TURAN-SAM / TURAN-CSR. 11(41):369-375
Databáze: Central and Eastern European Online Library (CEEOL)