JUDGMENTS AND DECISION MAKING IN CONSUMER BEHAVIOR: THE USE OF PSYCHOPHYSIOLOGICAL MEASURES TO INVESTIGATE EMOTIONS AND COGNITIVE RESPONSES

Autor:	Mirica (Dumitrescu), Catalina-Oana
Zdroj:	Economics, Management, and Financial Markets. 13(4):39-45
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=728353 Zobrazit plný text záznamu