The Impact of Brand Equity on the Achievement Customers’ Loyalty to the Brand: An Empirical Study of a Sample of Vodafone's Customers
| Autor: | Abbas Bhaya, Zaki Muhammad, KRAIDY JASSMY, Basim Abbas |
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| Zdroj: | Management and Economics Review. 3(2):161-174 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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