E-MÜŞTERİLERİN DEMOGRAFİK ÖZELLİKLERİNE GÖRE ALGI VE MEMNUNİYETLERİNDEKİ FARKLILIKLARIN İNCELENMESİ: GAZİANTEP İLİ ÖRNEĞİ / AN EXAMINATION OF DIFFERENCES ON SATISFACTION AND PERCEPTIONS OF E-CUSTOMERS ACCORDING TO DEMOGRAPHIC CHARACTERISTICS: GAZIANTEP PROVINCE CASE

Autor: Ateş, Vildan, Kiliç, Zafer
Zdroj: İşletme Bilimi Dergisi / The Journal of Business Science. 6(3):127-151
Databáze: Central and Eastern European Online Library (CEEOL)