E-MÜŞTERİLERİN DEMOGRAFİK ÖZELLİKLERİNE GÖRE ALGI VE MEMNUNİYETLERİNDEKİ FARKLILIKLARIN İNCELENMESİ: GAZİANTEP İLİ ÖRNEĞİ / AN EXAMINATION OF DIFFERENCES ON SATISFACTION AND PERCEPTIONS OF E-CUSTOMERS ACCORDING TO DEMOGRAPHIC CHARACTERISTICS: GAZIANTEP PROVINCE CASE
Autor: | Ateş, Vildan, Kiliç, Zafer |
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Zdroj: | İşletme Bilimi Dergisi / The Journal of Business Science. 6(3):127-151 |
Databáze: | Central and Eastern European Online Library (CEEOL) |
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