Use of Lifestyle Segmentation for Assessing Consumers’ Attitudes and Behavioral Outcomes towards Mobile Advertising
| Autor: | Zaheer, Nauman, Kline, Mihael |
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| Zdroj: | MARKET/TRŽIŠTE / MARKET. 30(2):213-229 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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