Mobil Uygulama Reklam Türlerinin Reklama Yönelik Tutum ve Reklam Kabulüne Etkisi / The Effects of In-App Mobile Ads Types on The Attitude Towards and Acceptance of Ads

Autor:	Avcilar, Mutlu Yüksel, Kulter Demirgunes, Banu, Yenilmez, Gulhan
Zdroj:	Business and Economics Research Journal. 9(4):923-943
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=719775 Zobrazit plný text záznamu