Price and Discounts as Dominant Factors of a Marketing Mix Acting on the Purchasing Decision of a Slovak Consumer
| Autor: | Bačík, Radovan, Gburová, Jaroslava, MIKULA, Branko |
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| Zdroj: | Journal of Applied Economic Sciences (JAES). XIII(57):655-662 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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