SOSYAL MEDYA REKLAMLARINDA TÜKETİCİ ALGILAMALARI İLE SATIN ALMA NİYETİ VE AĞIZDAN AĞIZA İLETİŞİM ARASINDAKİ İLİŞKİ / CONSUMER PERCEPTIONS WITH PURCHASE INTENTION AND WORD OF MOUTH RELATION IN SOCIAL MEDIA ADVERTISING

Autor:	TURGUT, Ecehan, Akyol, Ayşe, Giray, Selay
Zdroj:	Journal of Life Economics. 3(2):55-74
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=705699 Zobrazit plný text záznamu