L’impact de la culture sur la publicité. Le cas de la publicité chinoise: no / The Impact of Culture on Advertising. The Case of Chinese Advertising

Autor:	QI, Fang, Prelipceanu, Cristina-Maria
Zdroj:	Dialogos. 18(34):84-101
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=661211 Zobrazit plný text záznamu