The Key Role of Storytelling in the Branding Process

Autor:	Mucundorfeanu, Meda
Zdroj:	Journal of Media Research - Revista de Studii Media / Journal of Media Research. 11(30):42-54
Databáze:	Central and Eastern European Online Library (CEEOL)
Externí odkaz:	https://www.ceeol.com/search/article-detail?id=624187 Zobrazit plný text záznamu