Influence and Design of Sweepstakes and Contests in Radio Marketing as Seen by Austrian Radio Managers
| Autor: | Ettl-Huber, Silvia, Steurer, Birgit |
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| Zdroj: | Mediální studia / Media Studies. 6(02):148-167 |
| Databáze: | Central and Eastern European Online Library (CEEOL) |
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